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Customer-centric product development using customer discovery is an iterative process that identifies and classifies customer problems. The entire customer journey is considered and examined.
The most important questions in this phase are:
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Product concepts are tested live on the market in order to validate the central hypotheses. Questions about value propositions, product design and product communication can thus be answered at an early stage.
The most important questions in this phase are:
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In the MVP phase, a basic product with the essential functions is developed to meet the basic needs of the target group. This enables rapid user feedback for the iterative further development of the product.
The most important questions in this phase are:
With innohack.io, our digital platform, you can test your products live on social media.
Register now and get started.
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