🔥 We're happy to announce that innohack got acquired by HuggyStudio. Read the press release for more information.

We drive
‍CustomerCentricity

Creative, fast and data-driven.
Focusing on the customer to create world-class products.

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Fast, digital and customer-oriented!

Developing new products is a risky process, especially when it has to be done quickly. But if you get the right feedback at the right time, you can drastically increase your chances of success. Develop your product innovations quickly, digitally and close to the customer!

Survey via questionnaire

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Behavioral observation

Social Media
Product homepage

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Structured process for sharpening the concept

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Services

We offer the following services. We will be happy to advise you in a personal meeting on what best suits your challenge.

Ideation: Discovery

Customer Discovery optimizes product development by analyzing customer needs and market potential along the customer journey.

Validation: Market test

We test central hypotheses about product relevance, design and communication so that the target group approach and market potential can be optimized at an early stage.

MVP: Development

In the MVP phase, we develop a functional product to meet the basic needs of the target group and improve it iteratively through rapid user feedback.

We support the development of new products and the optimization of existing products

Experimental phase

Implementation phase

Training phase

Idea test

A/B test

Test and prioritize ideas live

Evaluation of your ideas
Target group analysis
New product ideas

Live market test

Landing page test

Validate a product concept on the market

Product Landing Page
Ad Campaign & Tracking
Live Market Report

Concept

Workshop

Systematically involve customers

Trend research / benchmarking
Product concepts
Initial customer feedback

Idea generation - Ideation Sprint

Innovative ideas that can serve as effective lead magnets.

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The most important questions in this phase are:

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How can we find innovative solutions to the relevant needs and problems of our target group?
Which ideas have the greatest potential to generate leads?
Which ideas can we test quickly to see results early on?

Trend Research Value Proposition Design Customer Journey Mapping Customer interviews Idea test Target group analysis

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Validation: Market test

Real market feedback from interested customers

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The most important questions in this phase are:

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How interested is the target group in the idea?
Which aspects of the idea resonate most with the target group?
How much does a lead cost us?

Live-Market Testing Price Analysis A/B Testing Interactive Quizzes

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Product: Development

From the idea to the market-ready product

The most important questions in this phase are:

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How can we ensure that the product effectively fulfills the core needs of our target group?
How do we build the bridge to our company's core offering?
How can we further develop the product to continuously create added value?

design Technical support Integration of third-party systems Customization and optimization

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Our process‍

Experimentation phase
‍CustomerDiscovery

Experimental phase
Customer Validation

Implementation phase

Training phase

Test quickly and inexpensively with our digital platform.

With innohack.io, our digital platform, you can test your products live on social media.

Measure demand
Validate target group
Carry out A/B tests

Flamingo Universe🦩

Here we share current blog posts, interviews and cases. We wish you good entertainment and are always happy to receive feedback.

Recipe Maestrani: Fast, flexible and close to the customer.

In this interview, Valentin Haag, Head of Marketing at Maestrani, explains how the close collaboration with Innohack has resulted in new products on both sides.

How Emmi challenges the competition with market tests

Patricia Urfer, Manager New Business & Innovation at Emmi, explains in an interview with innohack how they optimize the innovation process through virtual brands and market tests.

These 3 success factors should not be missing from any product concept.

Find out how clear insights, benefits and reasons to believe can increase the success of your product concept!

How do I validate the target group of my product idea on social media?

Learn how social media algorithms and live testing are revolutionizing traditional audience assumptions and helping you discover real interest in your product!