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Raphael Mink

These 3 success factors should not be missing from any product concept.

Find out how clear insights, benefits and reasons to believe can increase the success of your product concept!

Raphael Mink

How do I validate the target group of my product idea on social media?

Learn how social media algorithms and live testing are revolutionizing traditional audience assumptions and helping you discover real interest in your product!

Raphael Mink

The glorious 8 of online surveys in market research

Discover the 8 secrets to making your online surveys irresistible and effective!

Yves Terrier

Social media: The largest consumer panel in the world

Social media is more than just a platform for social interaction. Discover in this article why it is considered the largest consumer panel in the world.

Raphael Mink

AI-generated product images and advertising texts: a game changer.

Artificial intelligence (AI) is fundamentally changing product development, particularly through the automated creation of product images and advertising copy.

Raphael Mink

What is a concept test and how is it used?

The blog post explains the importance of concept tests for successful product development and uses four examples to show why these tests are indispensable.

Raphael Mink

Recipe Maestrani: Fast, flexible and close to the customer.

In this interview, Valentin Haag, Head of Marketing at Maestrani, explains how the close collaboration with Innohack has resulted in new products on both sides.

Yves Terrier

How Emmi challenges the competition with market tests

Patricia Urfer, Manager New Business & Innovation at Emmi, explains in an interview with innohack how they optimize the innovation process through virtual brands and market tests.

Raphael Mink

How agile market research for consumer goods works

Learn how companies can benefit from agile market research methods for FMCG and stay competitive in a fast-changing digital world.

Raphael Mink

The application of behavioral research in advertising: How brands influence our behavior

In this blog post, you will learn how companies in the FMCG sector use behavioral research in advertising to influence customer buying behavior and which five applications of behavioral research are most commonly used.

Raphael Mink

From lab to practice: social media as a valuable source of data for market researchers

The days when market researchers had to resort to traditional methods to gain insights into the consumer's inner world are over. Today, we have access to an inexhaustible source of information and data.

Raphael Mink

Higher, faster and further: these are the five trends in market research in 2023

With AI targeting, social listening and agile innovation methods, market research will be steered in new directions this year. We show you the five most important trends in market research in 2023.

Raphael Mink

Betty Bossi recipe: customer focus, testing and a clear mission

Betty Bossi is constantly reinventing itself. Fabienne Föhn, Head "New Business", explains in an interview how product innovations are developed.

Market test repositioning hotel for Wincasa & Swiss Prime Site

How two very different hotel positionings were tested for Wincasa and Swiss Prime Site.

Market test of a solar investment product

Market test of a solar investment product in Winterthur

Raphael Mink

AI targeting - or finding instead of searching

Discover how AI targeting is revolutionizing target group identification and helping you to advertise more efficiently and precisely.

Raphael Mink

Aaker's Brand Personality Framework

How the "Aaker's Brand Personality Framework" works in brand building

Raphael Mink

Digital market research in the 21st century

Market research is changing rapidly thanks to digital tools and will allow a much more precise analysis of user behavior when launching new products in the future.

Yves Terrier

"The Paradox of Specificity" or how the wheeled suitcase came about

Why you can achieve greater success by addressing ten percent of the market and inspiring 100 percent of it with your product.

Raphael Mink

A/B testing - a guide for beginners

A/B testing is a proven method for testing different versions of a product live on the market. There are a few rules to follow when using this method.

Raphael Mink

How do I convince retailers of my new product?

What it takes to convince the retail gatekeepers of a new product concept.

Yves Terrier

What does a positive error culture have to do with profit and innovation?

5 tips on how to achieve a "mistakes are part of it" mindset.

Yves Terrier

How do I test my idea with a landing page?

How to test an idea with a landing page and which points to pay special attention to.

Raphael Mink

How do I test my MVP?

Find out why it is important to test your MVP and the best way to do it here.

Raphael Mink

David Bland - The interview

David Bland is co-author of the book Testing Business Ideas and has helped companies such as GE, Adobe and Toyota validate new product and service ideas.

Raphael Mink

What is an MVP?

Find out what an MVP is and what you need to consider when planning a minimum viable product in this blog article.

Anna Nerz-Jost

What is prototyping?

Prototyping is a process for making ideas tangible and testing them quickly with customers.