In our networked world, social media plays a central role in our daily lives. But social media is more than just a platform for posting pictures from your vacation and taking photos of your meals - it is also the largest consumer panel in the world.
.png)
Socialmedia: A treasure trove of information for market research
Countless people around the world use various social media platforms such as Facebook, Instagram, Twitter and LinkedIn on a daily basis, and the younger ones among us use new ones every day. On the one hand, they create connections between people across analog boundaries and, on the other, their activities generate an enormous amount of data that provides insights into the behavior, preferences and needs of users. This offers enormous opportunities, particularly in market research, to get to know potential customers even better and address them more precisely.
The largest consumer panel in the world
With conventional panels, a selected group of people are laboriously and usually manually asked about their opinions and preferences or purchasing behavior. And we all know how much people enjoy market research calls at the end of the day. In the age of social media, where the latest craze was the latest craze after just a few seconds, this seems almost outdated. However, if you want to test a product idea in real time on a specific target group, the social platforms with their more than 4.2 billion active users are a real revelation. The sheer number of users alone makes them far superior to analog panels.
Social recruiting: precise sampling thanks to AI
On social media, panel screening is performed by an algorithm that automatically identifies the right target group. This can be utilized in a live market test: Based on their interests acted out on the platforms, a test advertisement for a product is played out to the users. Now it's all about whether they are interested in it or not and without asking: "Good evening, would you have time for a survey?" In this way, they are addressed directly where they already feel comfortable and can be asked about it directly. Their motivation: being able to help shape a product themselves and not a financial incentive. The result: honest feedback that arises from genuine interest and is intrinsically motivated, a sharpened target group and a product that appeals to them the most. And all this within a very short time.
Would you also like to test your new product in an innovative way directly with the world's largest consumer panel? Contact us and we will show you how to find the right target group for your idea with innohack's live market test and what customers think of it.
.png)
.png)
