How can we design a combination of store and apartment so that it is attractive for residents of the city of Geneva?
With a landing page and appealing concept visualizations, we were able to collect concrete feedback and relevant market data. Our recommendation was derived from this. Implenia was thus able to pursue the development project with a sharpened concept and a precise target group description.
Implenia's rough concept was concretized in a short workshop. We created the architectural visualization based on existing concept plans and the benchmark projects.
Interested parties were able to register on the website we created and take part in a survey. We also conducted in-depth interviews with a relevant number of interested parties to complete the picture from website analytics and the survey.
Project overview:
1st joint kick-off workshop
2. refine and visualize the concept
3. create website
4. create ad campaign and customer survey
5. conduct customer interviews
6. data analysis and recommendations
"I was impressed by innohack's dynamic and uncomplicated approach to market testing. The passion that innohack brings across is definitely reflected in the results."
Géraldine Lempert - Real Estate Manager at Implenia
Implenia is Switzerland's leading construction and real estate services company with significant activities in building construction and civil engineering in Switzerland, Germany and Austria, as well as a strong position in the infrastructure sector in all its home markets: Switzerland, Germany, Austria, France, Sweden and Norway.
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